EXPERIENCE
Education
August 2022 – May 2024
ANN ARBOR, MI
UNIVERSITY OF MICHIGAN ROSS SCHOOL OF BUSINESS
Master of Business Administration
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Dean’s Impact Scholar: Full-tuition merit scholarship. Graduated with Distinction.
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Activities: Sports Business Association, Fitness Tech Club, Youth Mentorship Club, Armed Forces Association, Co-President of The Bus.
July 2013 – May 2017
ANNAPOLIS, MD
UNITED STATES NAVAL ACADEMY
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Bachelor of Science in International Relations | Arabic Language Minor
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Chaired the 2017 Naval Academy Leadership Conference; managed eight-member staff, oversaw a $100,000 budget, and provided transformative speaking engagements to over 4,000 students from 50 universities.
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Led 80 military candidates through their initial training program by building authentic relationships and incorporating peer feedback, ranked #1 out of 11 trainers.
Work Experience
June 2023 – Present
Senior Brand Marketing Associate - Women's
Portland, OR
Nike Inc.
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Currently Support North America's Women's Brand Planning & Operations, Empowering and inspiring the next generation of female athletes* to push themselves beyond perceived limits
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Analyzed purchase data and worked cross-functionally with Brand Marketing, Creative teams, and design agencies to support the development of a global holiday 2023 marketing activation - presented findings to executive leadership.
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*If you have a body, you are an athlete
May 2022 – August 2022
Product Manager Intern
ANN ARBOR, MI
DUO SECURITY (CISCO)
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Defined three new product requirements by conducting customer interviews and uncovering opportunities for workflow automation, improving user onboarding time by 15%.
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Built a user acquisition strategy for a new product offering by collaborating with the go-to-market sales team and creating content with the marketing team, increasing sales capacity for a forecasted $2M in revenue.
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Created a feedback collection tool that provides software engineers with quantitative and qualitative feedback on user pain points, increasing internal Net Promoter Scores (NPS) by 56%.
January 2020 – February 2022
CHICAGO, IL
TRAVIS MANION FOUNDATION
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Program Manager - Midwest Region
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Launched a new program to combat COVID-19-related food insecurity by leading a 20-person cross-functional team and continuously improving upon customer reviews, distributing 100 tons of groceries to over 4,600 families.
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Expanded virtual youth mentorship opportunities by building partnerships with public school systems and developing a strategic marketing plan, driving 140% growth in year-over-year engagement.
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Designed a rewards program to improve the volunteer experience by testing new incentivization techniques and aligning key stakeholders, increasing recurring attendance rates by 46%.
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Established relationships with local and national grantors by leveraging interpersonal communication and defining future growth opportunities, tripling operating budget and adding 300 new volunteer opportunities.
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Led a team of 22 military surviving family members on a seven-day service expedition to honor their loved ones’ legacies. Collected and presented solution-based feedback to CEO, improving future execution.
May 2017 – December 2019
DESTIN, FL
UNITED STATES NAVY
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Naval Officer
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Led a diverse team of 20 Special Operations candidates through a rigorous bomb-disposal program by establishing team norms and creating leadership opportunities, increasing the program pass rate from 40% to 90%.
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Developed an online dashboard that determined priorities, prioritized backlogs, and defined a roadmap for short and long-term goals, decreasing staffing needs by 24%.
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Directed a 140-person workforce and communicated with executive audiences to improve the planning, process, and execution of a high-priority operation, receiving an organization-wide award as a result.
Languages
English (native)
Urdu / Hindi (Fluent)
Arabic / Spanish (BASIC)
Additional
First-generation American and the first to join the military.
Received a specialization in Applied Positive Psychology through online coursework at the University of Pennsylvania.
Passionate about endurance sports. Competed in an Ironman Triathlon and a 200-mile bike ride across Texas.
Served as a Big Brother while in the Navy, we still maintain our bond three years later.
Amateur portrait sketcher and dabble in clay sculpture.
Forever in search of the perfect burrito.